Continuous delivery at Yoast

At Yoast, we like to release often. We’re a fan of continuous delivery and currently release every two weeks. As we sometimes get questions about our release cycle, we’d like to tell the entire story on why and how we release and test our plugins before they are ready to be installed on millions of websites worldwide.

Yoast SEO: two week release cycles

At Yoast, we’re a fan of the software engineering approach called continuous delivery. Continuous delivery means that the software teams create and release software in short cycles. At any given time, the software should be stable enough to be released. Continuous deployment is one step further. Continuous deployment means that the software gets delivered to the user at any time using an automated system. For the yoast.com website, we use continuous delivery and continuous deployment. For the plugins, this is unfortunately not possible in the current WordPress environment. Our current software process is as close to continuous delivery for WordPress plugins can get. This is important, as this will result in fewer bugs, more focus, and more collaboration.