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Inform search engines of new content with IndexNow

One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast search engines index your website. What if there’s a way to get your content indexed faster? Well, that’s where IndexNow comes in.

The importance of indexing for SEO

Before people can search for your content, search engines must crawl and index your web pages. After your content is in the index, then the ranking process begins.

Search engines start by sending crawlers to follow hyperlinks to discover new content and update old content. After crawlers discover a page, they report what they find to the search engines and index it. While indexing, search engines read and analyze that page’s content, media, tags, and more. Search engines store all this information in a vast database called the ‘index.’